Pay Per Click Advertising (PPC)

Pay Per Click

Pay Per Click advertising or PPC is a well established online marketing tool. With its development being pushed hard by Google over the past few years PPC is a fantastically customisable marketing medium that can help drive instant traffic and revenue through your website.

Campaigns can be up and running in as little as 15 minutes from launch which makes this medium ideal for testing new product ideas or driving rapid profits to provide investment funds for wider online marketing campaigns.

If you’re looking for rapid return on investment and high levels of detailed management information, PPC is the way to go. Not only do you only pay for people who actually reach your site but the reporting we provide will give you a detailed insight into the behaviour and mind set of your online market place.

Our Process

We work very closely with our clients to ensure we get the best results. Our transparent approach will educate you about the benefits of search marketing, allowing you to make informed decisions that lead to greater online success in the future.

We go through a proven process to achieve outstanding PPC results. Regardless of the size or style of your website we take the following steps:

  1. Campaign Planning– the first step is for us to get a detailed insight into your business and what your objectives .Gathering this information enables us to create the perfect strategy for your business and allows us to agree the key performance metrics we will monitor and track throughout the campaign.
  2. Keyword Research and Traffic Projections – now we understand your business the next stage is to understand your target audience. Detailed customer profiling and keyword research will determine the competitiveness of your industry and identify the most popular industry keywords and phrases.
  3. Competitor Identification, Analysis and Tracking – the target keywords will highlight who you will be competing against. By closely monitoring your competitors PPC strategies we will learn from their strengths and weaknesses and quickly understand how we can outperform them.
  4. Cost and Return Projections – at this point we can provide estimated cost and traffic projections based on the keywords we have agreed. We will know how much it will cost to get maximum market penetration and also what kind of return this will yield.
  5. Campaign Creation – we will then create the campaign using our advanced knowledge of PPC systems. We will group related phrases into individual advert groups, this way we can run highly targeted adverts for each group and direct traffic to the most applicable landing pages on your website./li>
  6. Ad Writing – an often overlooked but fundamental part of a successful PPC campaign.  We have vast experience writing advert text that gets people’s attention and in return results. We will work with you to create a number of adverts and agree the content prior to the campaign going live.
  7. Landing Page Creation – the page a person lands on from an advert is vital. We advise on changes to your landing pages in order to maximise conversion rates and can build custom pages to increase performance where applicable.
  8. Recommendation of Opt-in Mechanisms – encouraging users to sign up to an opt-in will help build a database of contacts which you may convert at a later date. You will have paid for that person to visit the website, if they don’t enquire now they may in the future.
  9. Conversion Tracking – monitoring this will help us refine your campaign and provide a better understanding of your customers thus improving campaign performance. Through the use of Campaign Optimiser <link> we can then take this to the next level.
  10. Optimisation and Split Testing –ongoing analysis of your campaign statistics allows us to fully understand performance. Our optimisation changes are lead by our analysis and enable us to make effective changes that make a real difference.  We will discuss our findings with you each month and will provide recommendations on how to improve performance. Typically this involves deleting underperforming keywords, trailing new keywords and landing pages, allocating budget in line with performance and testing different adverts against each other to constantly improve results.

Testimonials

"PPC is one of our best converting marketing activities and Epiphany have helped us drive down the cost per enquiry consistently over time."

Simon Mcmillan, Marketing Director of MYA Cosmetic Surgery Ltd.

"Epiphany picked up our campaign from another agency 5 months ago and have turned an average campaign into a fantastic campaign."

Chris Levy, Head of Marketing of RICS.

Pricing

Our standard pricing structure is 10% of media spend. This rewards us based on performance because you're in complete control of your spend levels on a monthly basis. You only spend more when the campaign is performing well, so we are motiviated to give your campaign our best attention.

Contact Us

If you want to know more about pay per click advertising click here or contact one of our specialists on 0870 199 6382, alternatively fill in the contact us form and we'll get back to you shortly.

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