Search Engine Marketing

Search Engine Optimisation (SEO)

If you’re serious about online marketing then search engine optimisation (SEO) should be at the top of your list. SEO is the process of modifying a sites content and structure so that it ranks highly in the organic results of a search engine.

SEO is the highest driver of any search related traffic and once a campaign has matured will undoubtedly be one of the best return on investment forms of marketing you undertake. 

Our Process

We work very closely with our clients to ensure we get the best results. Our transparent approach will educate you about the benefits of search marketing, allowing you to make informed decisions that lead to greater online success in the future.

We go through a proven process to achieve outstanding natural search results. Regardless of the size or style of your website we take the following steps: 

  1. Campaign Planning – It is vital that we get under the skin of your business; understanding your strengths, your competitors and overall business goals. Through a campaign planning session we will garner as much of this information as possible and then create a bespoke strategy to perfectly suit your requirements.
  2. Website Review – The next step is to understand your website. We produce a 25 point report regarding your sites structure and how this impacts its current performance in search engines.
  3. Keyword Research – Detailed customer profiling and keyword research will discover which words and phrases your target audience are searching for when looking for your products and services. This means that we will usually have a clear picture of the most suitable phrases to target and the likely impact of traffic increases once first page rankings are achieved.
  4. Content Optimisation – Armed with our keyword research we then begin to optimise key content pages within your website. We will optimise in such a way to ensure the most relevant pages of the site rank for the associated term,. The majority of our content optimisation targets Google UK due to the fact that Google current dominates around 85% of the UK search market.
  5. Link Building – At this point the structure and content will be laid out in the correct fashion and the next step is to initiate an intensive and ethical link building campaign. Link Building is a complex subject and each campaign will have a different strategy based on the competitiveness of your industry, the campaign goals and resources we have available.
  6. Management Reporting – Reporting and analysis is vital to each campaign, without the right statistics we are flying in the dark. We typically work with Google Analytics and produce monthly reports tailored to your specific needs. Our reports include traffic analysis, monthly ranking improvements for target phrases, traffic to conversion/sales ratios, competitor analysis and anything else we deem important to report and analyse each month. Each of our clients is assigned a dedicated account and project manager. We aim to meet with each of our clients each month to discuss the management reports, draw conclusions from the statistics and draw up an action plan for the forthcoming month.

Testimonials

"Epiphany have helped us increase online sales within 4 months and we have found them a very professional company to deal with. We would recommend them without question"

Peter Lilley, Managing Director of PhysioRoom.com

"We had spent time and money with SEO companies that couldn't deliver results, now we sit in the top 5 of Google for our biggest traffic term. Epiphany deliver!"

Andrew Smith, Marketing Director of ClearDebt.co.uk

Pricing

Our pricing structure reflects the nature of the industry we are working in. Achieving page 1 rankings for 'mortgages' is a lot more difficult than 'fridges'. Therefore we sit down with our clients to understand their market and their goals. We then put together a monthly contract that reflects the value this service offers.

In many cases we are open to working on a 'pay for performance' basis.

Contact Us

If you want to know more about search engine optimisation then contact one of our specialists on 0870 199 6382, alternatively fill in the contact us form and we'll get back to you shortly.

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